KEYNOTE SPEAKING, CONVENING + MORE
WHERE STORY BECOMES STRATEGY—AND BUILDS BETTER SYSTEMS.
Identity clarified. Culture activated. Execution owned. Every day.
Decision-ready language for brand, product, and programs.
Culture playbooks that turn values into daily behaviors.
A 90-day execution map with owners, rituals, and metrics.
FOR BOOKINGS + MEDIA
bookings@crystaldegregory.com
I’m Dr. Crystal A. deGregory—storyteller, historian, and convener of good people for great outcomes. In this reel you’ll hear moments from keynotes, firesides, and facilitated sessions where story becomes strategy. I translate research and lived experience—HBCU histories, women’s leadership, radical empathy, and community resilience—into tools teams can use the very next day. We make brave rooms: people listen fully, speak plainly, and leave with language for decisions. I moderate so your speakers shine; I facilitate so inspiration becomes implementation. From campuses and museums to civic coalitions and corporate ERGs, I help audiences connect values to practice and crisis to capacity. If you’re planning a conference, convocation, museum program, or leadership retreat, this is what working together feels like: human, rigorous, and unforgettable. Book me for keynotes, moderation, workshops, or bespoke convenings—where history informs the moment, story moves the room, and we align around outcomes that last.
SIGNATURE TALKS
- Brand Identity & Narrative
Positioning, promise, and proof (North Star). Messaging architecture (pillars, value props), voice & tone, and a tight tagline set. Naming guidance for programs/initiatives and an audience messaging matrix. - Culture by Design
Values → behaviors → standards. Rituals, leader scripts, and service benchmarks that make belonging operational. Culture playbooks with facilitation prompts and onboarding integration. Accessibility & care embedded from the start. - Story‑Driven Strategy (Roadmaps & Experiments)
Shared priorities with a 90‑day execution map—owners, cadence, and metrics. Experiments backlog with feedback loops and a risk/assumption log. Action Memo delivered within 5 days to capture decisions and next steps. - Thought‑Leadership & Content Studio
Keynotes and moderated interviews with media‑ready talking points. Op‑eds, articles, and narrative campaigns that extend the brand. Social starter kit (5–10 posts), reel scripts, and ghostwriting support for leaders.
SIGNATURE PROGRAMS + WORKSHOPS
- Convening Courage: Designing Rooms Where Change Happens (Keynote • Workshop)
Norms, language, and facilitation moves that make dialogue honest and useful. - Radical Empathy → Radical Execution (Leaders Lab)
Convert empathy into operational choices—policies, scripts, service standards. - Brand North Star Sprint (2–3 weeks)
Clarify positioning, promise, and audience value; deliver decision‑ready messaging. - Story‑Driven Strategy for Culture Change (Half‑day to 2 days)
From narrative to roadmap; define experiments and owner‑led next steps. - From Crisis to Capacity (Workshop)
Resilience playbooking for teams navigating disruption or growth. - Live Interviews that Move People (Moderation • Fireside)
Spotlight internal or external leaders; capture content for reuse.
AVAILABLE FORMATS
Keynote (45–60), Moderated Fireside (30–45), Workshop (75–120),
Story Studio (half‑day), Offsite/Convening (half‑ to multi‑day).
AS SEEN AND HEARD
LET ME SERVE
Nonprofits & NGOs • Associations • Foundations • Startups • SMBs • Enterprise Teams •
Philanthropy & Social Impact • Public Sector and Civic Organizations
HOW IT'S DONE
DELIVERABLES
OUTCOMES + TAKEAWAYS
- Brand Narrative (North Star, pillars, value props)
- Messaging Matrix (audiences, channels, sample copy)
- Voice & Tone Guide (+ do/don’t examples)
- Tagline & Signature Lines (3–5 options)
- Audience Personas & Journey Notes
- Program/Naming Guidance
- Run‑of‑Show & Facilitation Guide
- Culture Playbook (rituals, scripts, norms)
- 90‑Day Implementation Roadmap
- Social Starter Kit (5–10 posts; reel script)
- One‑page Summary PDF for stakeholders
- Metrics Framework (leading indicators + feedback loops)
- Decision‑ready language: positioning, promise, and proof points.
- Practical tools: culture playbooks, facilitation prompts, service standards.
- Operational alignment: who owns what, by when, with resources.
- Action Memo within 5 days: commitments, risks, metrics, and next experiments.
PACKAGE SHAPES
- Sprint (2–3 weeks): North Star + messaging, 90‑day map.
- Build (6–8 weeks): identity + culture playbook + content kit.
- Convene (1–2 days): leadership offsite or organization‑wide working session.
- Quarterly Retainer: cadence of convenings, content, and iteration.
TESTIMONIALS
INQUIRE ABOUT BOOKING
FREQUENT ASKED QUESTIONS
Do you travel?
Yes—domestic and international. Travel is billed at cost.
Virtual or hybrid?
Yes. I adapt formats for engagement and accessibility.
Can we film?
With advance notice. Usage rights are clarified in the agreement.
Do you offer sliding-scale pricing?
A few slots per year for mission-aligned partners.
Do you speak or appear for free?
I reserve a small number of pro bono or reduced-fee engagements for community-serving organizations. These are application-based, scheduled as availability allows, and travel is still billed at cost.
How far in advance should we book?
Ideally 6–12 weeks. Rush timelines are possible depending on scope.
Will you customize content to our audience?
Always. I tailor remarks, prompts, and examples to your goals and context.
What formats do you offer?
Keynotes, firesides, panels, workshops, and full convening design/moderation.
What AV/tech do you need?
Clear audio, confidence monitor if available, and a tech check. I’ll share a short run-of-show and cues.
What do you deliver after the event?
A brief Action Memo with key takeaways and next-step prompts (when scoped).
What’s your deposit and cancellation policy?
Dates are held with a deposit (typically 50%). If you cancel, the deposit is non-refundable; if you reschedule, we’ll apply it to a new date within six months when possible. Final terms are set in the agreement.
Accessibility & care?
We design for access from the start—wayfinding, mobility/sensory needs, and speaker prep. Tell us what your community needs.
Can you moderate sensitive or high-profile conversations?
Yes. I specialize in building brave rooms where people feel safe, seen, and accountable.
Will you meet with speakers or organizers beforehand?
Yes—briefings are included for moderation and larger convenings.
How do we start?
Send your dates, goals, audience, budget range, and decision timeline via the inquiry form. We’ll follow with a quick scoping call and a written proposal.
