WHERE STORY
BECOMES STRATEGY.
I help people and institutions name truth, reshape narrative, and build what comes next.
👋 Keynote speaking, convening + more
better systems.







About CRYSTAL AS A SPEAKER.
Our history steadies the moment. Our stories move the room.
I’m Dr. Crystal A. deGregory—storyteller, historian, and convener of good people for great outcomes. In this reel you’ll hear moments from keynotes, firesides, and facilitated sessions where story becomes strategy. I translate research and lived experience—HBCU histories, women’s leadership, radical empathy, and community resilience—into tools teams can use the very next day. We make brave rooms: people listen fully, speak plainly, and leave with language for decisions. I moderate so your speakers shine; I facilitate so inspiration becomes implementation. From campuses and museums to civic coalitions and corporate ERGs, I help audiences connect values to practice and crisis to capacity.
If you’re planning a conference, convocation, museum program, or leadership retreat, this is what working together feels like: human, rigorous, and unforgettable. Book me for keynotes, moderation, workshops, or bespoke convenings—where history informs the moment, story moves the room, and we align around outcomes that last.
Outcomes + takeaways
Discover clear outcomes and actionable takeaways designed to inspire growth, strengthen skills, and create lasting impact. Each session empowers participants with practical tools, fresh insights, and confidence for real-world success.
01
Decision‑ready language
positioning, promise, and proof points.
02
Practical tools
culture playbooks, facilitation prompts, service standards.
03
Operational alignment
who owns what, by when, with resources.
04
Action Memo within 5 days
commitments, risks, metrics, and next experiments.
- Plan Options
Package shapes
Sprint (2–3 weeks)
North Star + messaging, 90‑day map.
Build (6–8 weeks)
identity + culture playbook + content kit.
Convene (1–2 days):
Quarterly Retainer
- Inspiring Conversations
Signature talks
Engage in powerful signature talks that spark ideas, motivate action, and deliver transformative lessons to inspire growth, leadership, and success.
Brand identity & narrative
Positioning, promise, and proof (North Star). Messaging architecture (pillars, value props), voice & tone, and a tight tagline set. Naming guidance for programs/initiatives and an audience messaging matrix.
Culture by design
Values → behaviors → standards. Rituals, leader scripts, and service benchmarks that make belonging operational. Culture playbooks with facilitation prompts and onboarding integration. Accessibility & care embedded from the start.
Story‑driven strategy (roadmaps & experiments)
Shared priorities with a 90‑day execution map—owners, cadence, and metrics. Experiments backlog with feedback loops and a risk/assumption log. Action Memo delivered within 5 days to capture decisions and next steps.
Thought‑leadership & content studio
Keynotes and moderated interviews with media‑ready talking points. Op‑eds, articles, and narrative campaigns that extend the brand. Social starter kit (5–10 posts), reel scripts, and ghostwriting support for leaders.
- Impact Sessions
Signature programs + workshops
Convening Courage (Keynote + Workshop)
Design rooms where honest change can happen.
Radical Empathy → Radical Execution (Leaders Lab)
Turn empathy into real policy, practice, and systems.
Brand North Star Sprint (2–3 weeks)
Clarify promise, audience value, and strategic voice.
Story-Driven Strategy (Half-day to 2 days)
Move from narrative to roadmap and ownership.
Live Conversations & Interviews
Moderation and fireside experiences that move people and create reuseable content.
- Purposeful Giving
Let me serve
Nonprofits & NGOs • Associations • Foundations • Startups • SMBs • Enterprise Teams •
Philanthropy & Social Impact • Public Sector and Civic Organizations
Deliverables
- Brand Narrative + North Star
- Pillars, positioning, and value clarity
- Messaging Matrix
- Audiences, channels, and sample language
- Voice & Tone Guide
- With clear do/don’t direction
- Stakeholder One-Pager
- A polished summary for boards, leaders, funders
- Tagline & Signature Lines
- 3–5 options to anchor campaigns or movements
- Culture Playbook
- Norms, rituals, scripts, and internal standards
- 90-Day Implementation Roadmap
- Priorities, milestones, and accountability
- Social Starter Kit
- 5–10 post prompts + reel/script guidance
- Booking Now
Inquire about booking
- Testimonials
What our clients say about us
Our clients’ stories highlight trust, growth, and success. Their positive experiences inspire us to deliver excellence and lasting impact daily.
- Faqs
Frequent asked questions
Find quick answers to common questions. Our FAQ section helps you understand services, processes, and support with clarity and ease.